Just Another Day In SouthLA
LA is finally starting to realize the South Bay is more than just beaches, people live down here too. With an effort to improve mobility in the South Bay and hopefully to make the Southern Beach Area of Los Angeles County less suburban slew of other projects have surfaced. Well we haven’t seen everything yet, last week a minute rent-a-car for the south bay area was proposed at the El Segundo City Council meeting. Daimler, an European automaker, launched four years ago, is now looking to expand into the U.S. targeting cities such as Austin, Texas, and Portland, Oregon, and now offering 35 square mile radius of service to nine South Bay Cities. The service is being championed by the South Bay Coalition of Governments (COG) as part of its ongoing efforts to promote local use vehicles, both as a means of reducing air pollution and increasing the mobility of the local workforce.
This new service would allow members to pay a one-time membership fee and rent small cars by the minute. Members would receive a small card, be able to locate cars using a smartphone app (so if you don’t have a smartphone I guess this not for you, but wait who doesn’t have a smartphone, yea I don’t) Members walk up to the car, slide their card, open the car, login to the onboard “telematic” system, and drive away – all gas, insurance, street parking and other operational costs are included in fees, which range from 39 cents per minute to $13.99 an hour to $72 per day.
Jacki Bacharach, COG executive director, told the City Council that one of the hurdles locally for Car2Go was the “gymnastics” required to get nine different municipalities to approve the service, which will require city permits. The service is proposed for El Segundo, Redondo, Manhattan, and Hermosa Beach, Hawthorne, Lomita, Lawndale, Gardena, and Torrance.