Downtown has and still is transforming. Along with Guess (on 7th and Grand, I think), Ross (at 8th and Broadway), and now Urban Outfitters at the old Rialo Theatre on Broadway. The Phily based retailer plans to restore the Rialo’s Historic Marquee, said to be the longest existing marque in Los Angeles. The store is set to be open and fully restored/renovated by the end of the year. The addition of Urban Outfitters is part of the city’s 10-year Bringing Back Broadway initiative, which aims to bring the theater-lined street back to its glory days of the early-twentieth century. It’s been gaining some major speed with the addition of new restaurants, hotels, retail, and a coming streetcar.