Just Another Day In SouthLA
VICTORIA’S SECRET COMING TO BALDWIN HILLS CRENSHAW
The brand’s first South LA chain to open Fall 2014
LOS ANGELES (May 6, 2014) – Following the recent major renovation of Baldwin Hills Crenshaw, another prominent brand will be added to the mall’s expanding lineup of top retailers and restaurants. Victoria’s Secret, the nation’s leading lingerie brand, will be opening their first store in South Los Angeles this fall.
The 8,509-square-foot store will be located on the ground floor of Baldwin Hills Crenshaw (BHC), directly across from the main entrance. It will feature the brand’s newest store format, offering a full range of its signature lingerie loungewear and beauty products. The store will feature a combined Victoria’s Secret and PINK retail concept.
Victoria’s Secret will join a growing list of women’s apparel and beauty retailers at BHC, which currently includes Macy’s, Forever 21, Claire’s and Lane Bryant. The shopping center is planning a celebration for the grand opening of the store this fall, complete with giveaways.
“Our team is thrilled to have one of the world’s most recognizable fashion brands open a brand new storefront here at Baldwin Hills Crenshaw,” said Ken Lombard, Vice Chairman – Investments & Partner at Capri Capital Partners, the owner of the shopping mall. “We are proud to partner with top caliber tenants like Victoria’s Secret, which I am certain will be a popular addition to our growing roster of retailers.”
After undergoing a $40 million top-to-bottom renovation—the largest mall construction project in Los Angeles in 2011— BHC has reemerged as the one of the most popular malls in the city’s urban core. The upgrade included the addition of state-of-the-art movie theaters, over 100 specialty stores, several restaurants headed by some of the city’s leading chefs, a dining court with a seating area for children, a new outdoor promenade and updated signage and facilities throughout the property.
“We constantly strive to improve the shopping experience at Baldwin Hills Crenshaw by responding to feedback and working to bring in new retailers that our customers and the community want to see here at the mall,” said Sharron King, BHC General Manager. “We are confident that the addition of Victoria’s Secret will be very well received and that we’ll see long lines of customers in the new store come opening day this fall.”
About Baldwin Hills Crenshaw
Baldwin Hills Crenshaw (BHC) is an 870,000-square-foot retail destination located at the intersection of Crenshaw Blvd. and Martin Luther King, Jr. Blvd. in Los Angeles, California. Anchored by Macys, Sears and WalMart, with over 100 specialty stores, state-of-the-art cinemas and dining options, BHC has long been recognized as the hub of the surrounding communities. From a signature concert series known as BHCP Live!, monthly Kid’s Club and a weekly Farmers’ Market to the many public services offered at the mall, it is clear that BHC is more than just a place to shop, it’s a central gathering place for the local community. BHC is entrenched in the local lifestyle, and is committed to making this neighborhood an even better place to live, work, shop and just BE! BHC has teamed up with several leading community partners to support a variety of worthwhile events throughout the year, and continue to support programming that reflects the history and interests of our local residents.
Baldwin Hills Crenshaw is managed and leased by Primestor Development, Inc. Primestor is a full service commercial real estate firm specializing in the management, revitalization, and development of shopping centers in urban locations.