Bruce’s Beach Returned To It’s Rightful Owners

If you haven’t heard yet, than you feel it doesn’t apply to you, or you been living under a rock but Bruces Beach has been returned to its rightful owners, the decedents of the family. This is a huge step in the right for directions for other families displaced and robbed of generational wealth by the **cough**racism**cough, damn that COVID.

An African American couple named Charles and Willa Bruce, owned this land a century ago. The couple built a beachfront resort called Bruce’s Beach Lodge in 1912 and welcomed Black beachgoers with a restaurant, a dance hall, and changing tents with bathing suits for rent.

But the Bruces were run out of Manhattan Beach and forced to shut down their successful resort. Their property was seized by the city, and they lost their fortune. For years, the land was owned by the county of Los Angeles — until last month, when California passed a law that allowed the property to be transferred back to the couple’s descendants.

By 1924, Manhattan Beach city officials invoked eminent domain, claiming the city would build a public park over 30 lots, including the Bruces’ land and four other lots owned by African American families.

A group called the Land Loss and Reparations Research Project, which is trying to put an economic value on agricultural land unjustly taken from Black farmers over the last hundred years.

“Our research team has come up with a preliminary estimate of $300 billion,” Mitchell says, noting that it only accounts for the farm land itself. “We’re also going further and saying that as a result of losing this land, we lost the ability to benefit from the land ownership in terms of families getting loans to send their children to college, which then has a negative impact on economic mobility — and that’s just Black farmers.”

The historic Bruce’s Beach case is inspiring social justice leaders and reparations activists to fight for other Black families whose ancestors were also victims of land theft in the United States.Article continues after sponsor message.

Bruces Beach – The Guardian

Bruce Beach – NPR

Minorities In the Coffee Industry

Black and Brown People that work in coffee may have received disproportionate access to education, information and opportunities. There will be a panel made up of people that have worked their way up and through all of that coming together to share experience and insight for how to improve access for others. I got a little abstract I can share w/ you.

Please register and participate! Coffee professionals from all along the supply chain and gifted college students will be working towards equitable access to education and information in the coffee industry for all.

Panel Oct, 21. 12pm Via Zoom

 BUiLT LA – Blacks United in Leading Technology

A Revealing Look at African American Technology Habits

– Thursday, Oct. 21st @ 5pm:  Investing in Opportunity Zones

Opportunities– Lightbox: Customer Success Manager – Fully Remote hiring now
– Ogun Labs: Front End Web Dev


Thursday, Oct. 21st @ 5pm:  Investing in Opportunity Zones

Tax Benefits that Incentivize ACCESS TO CAPITAL
Qualified Opportunity Zones 101

Join this in-depth conversation with experts who will provide examples of ways to leverage the tax benefits regarding Opportunity Zone Incentivizes for High Growth Businesses and Real Estate Projects.

During this session, you will learn how the Opportunity Zone incentive can benefit you by attracting capital to your emerging and growing businesses. This program is an overview that clarifies the purpose, regulatory structure, investor tax incentives, community & DEI impact, and capital access benefits for qualifying businesses and real estate projects. The subject matter is somewhat technical, but the results are worth it as the Opportunity Zone incentive is driving private capital into areas of the country that have been capital starved for generations.

OPPORTUNITIES ============

Lightbox: Customer Success Manager – Fully Remote hiring now

Can also email / fwd resumes directly to Jose Robles

Ogun Labs: Front End Web Dev

Our company is looking for temporary frontend developer support for our platform. Our platform uses Unbounce so it is critical that this person have experience working with Unbounce pages and working with Javascript. Experience with Airtable is preferred as well.

There are two core responsibilities we are looking for help with, from one person:
1) a one-time project to review and update our existing Unbounce pages so that they are current and optimized with current Unbounce code
2) be on-call for pre-scheduled weeks over the coming 3 months to help support our customers technical issues when they arise. This person would not be interfacing directly with customers, but our customer service teams would flag any reported user issues to the developer to troubleshoot and resolve

Please send your resume to


Your BUiLT LA Team

Developer Speaks Out On Sale of Crenshaw Mall

He says, “Historically, systems and institutions have not engaged with the Black community in ways that have been fair to the Black community.” 

Gross and his group of investors offered $110 million to purchase the shopping center. A mall Gross considers dear to his heart because it’s in the community he grew up in.

It’s 42 acres in the heart of South Los Angeles. It’s the last majority-Black neighborhood. I saw this as an opportunity to do something that could be profound and perception shifting for the hundreds of thousands of people from that community who are still looking for something to hold on to,” says Gross. 

But shortly after offering the bid for $110 million, Gross got some bad news. 

“We were told that we were $2 million shy of the winning bid. That same day, we resubmitted a bid for $120 million,” says Gross. 

Check out the rest of the article here

7 Story Development Coming Near Leimert Park Metro Station

Earlier this month, SoLa Impact,a Los Angeles-based developer, submitted an application to the Department of City Planning seeking entitlements for the construction of a mixed-use apartment complex at 4605-4641 S. Crenshaw Boulevard.  The proposed project would replace six existing buildings – containing more than 60,000 square feet of retail space and four apartments – with a new seven-story edifice featuring 195 studio, one-, and two-bedroom apartments above subterranean parking for 114 vehicles.

Requested entitlements for the project include Transit Oriented Communities incentives, which the property is eligible for due to its location near the future Crenshaw Line stop.  In exchange for bonus floor area and density, among other incentives, 22 of the new apartments would be set aside as deed-restricted affordable housing at the extremely low-income level.

Full Article @ Urbanize

Crenshaw Mall Goes To…..Not The Highest Bidder

Baldwin Hills Crenshaw Plaza mall sold to New York developers - Los Angeles  Times

Baldwin Hills Crenshaw Mall was sold to Harridge Development Group for $111 Million.

For those who believe gentrification still doesn’t exist please explain how a predominantly black South LA community group was able to raise $115 million to buy Crenshaw Baldwin Hills Mall but lost the bid to a non-black, non-local developer who raise less then they did. DWS recently awarded the bid to Harridge Development Group, who appears to specialize in large-scale mixed-use projects throughout Los Angeles. Supposedly Harridge won the bid with financial backing from Russian American billionaire oil tycoon, Leonard Blavatnik but without his backing DCR had the highest bid. Harridge Development Group bought the mall from a Chicago private equity fund for about $111 million. Now they also bought the neighboring Macy’s building, which I guess is considered separate from the mall for an additional $30 Million, so some argue that’s what tilted the scale to Harridge.

A person rides an escalator at a mall.

The South LA community group known as Downtown Crenshaw Rising stated that DWS favored a non-black, non-local developer, which caused many race question in regards to areas of gentrification. The DCR was able to raise $59.5 million on top of $35 million in philanthropy that was already in their bank account. DCR wanted to build affordable housing, job train programs, a 6 acre park daycare, recording studio, and a production district with theater and a permeant home for us South LA food Co-Op. the proposal also included a hotel, restaurant, office space, and educational space. Even with a solid plan for the space and the highest bid this year, they still lost a bidding war. DCR is strongly worried about the gentrification is more displacing the black on businesses of the area.

Crenshaw Line Almost Complete!

LA Metro Crenshaw/LAX K Line | Westchester/Veterans Station Construction -  YouTube

Metro’s Crenshaw/LAX Transit Line is 99% according to CEO Stephanie Wiggins. After a series of delays the line is moving closer to opening. The $2.1 billion project, is slated to start service in 2022 is finaly nearing completion. The 8.5 mile light rail line will connect LAX to……well eventually to Hollywood but for now I guess just to the Expo, but that’s still good. The Crenshaw Line won’t actually connect with LAX but Metro is currently building a $900 Million People Mover to connect the Light Rail to LAX directly. Emphasizing the significance of the Crenshaw/LAX Line, Wiggins insisted,

“This is our top priority. We are working tirelessly to get this project done. We are listening. We value yourpartnership throughout this process and going forward.  We really believe the Crenshaw/LAX, once opened, will be a jewel that everyone will be proud of – the community, businesses and residents alike.”

Stephanie Wiggins, CEO of LA Metro

Stephanie Wiggins, CEO of LA Metro

The route consist of eight stations, four at-grade and three underground. The Expo/Crenshaw, Martin Luther King Jr. and Leimert Park Stations are underground, there was at one time talk about building a entrance to the Baldwin Hills Crenshaw Mall. The train starts at the Aviation station on the Green Line, now the “C Line” passes by LAX, into Westchester, Inglewood, Hyde Park, Crenshaw’s Park Mesa Community and ends at the Expo line.

On October 1, the Crenshaw/LAX Line initiated Photo Enforcement Program, which aims to reduce train and vehicle collisions and improve safety on the boulevard for motorists and pedestrians. Motorists who disobey traffic signals will be cited an average cost of $100 along with penalties and assessments. Cameras will be monitoring left-turn movements crossings on Crenshaw Blvd, so beware!

Turn the Fabulous Forum into the LA Sports Museum At The Fabulous Forum

Home - The LA Forum

Los Angeles Sports Museum @ The Fabulous Forum

Inside The Rich Musical History Of Los Angeles' Most 'Fabulous' Venue, The  Forum

Imagine walking into 3 large replicas of the Lakers Championship, the King Championship trophies, the Dodger’s Championship Trophies all on the first floor, the second floor Kings Museum, the third floor Dodgers museum, forth floor Lakers and Clippers, fifth floor Chargers and Rams, LAFC and Galaxy on sixth floor and Sky Terrace/Event Space on top, that’s what I would do if I owned the Fabulous Forum.  I would knock out all the red walls, replace them with glass, keeping the white pillars intact. Place an event space/plaza with monitors in front for celebrations and a grass park around it as there is plenty of parking for Sofi.  Steve Ballmer purchased the Fabulous Forum for $400 Million, CASH, from previous owner Madison Square Garden in order to break ground on his new $1.8 Billion Arena. But now with a new state of the art stadium being built right next door, what’s the purpose of the Forum? The arena was added to the National Register of Historic Places on September 24, 2014 so we don’t have to worry about it going anywhere but it now seems like surplus event space. What would you do with this space, keep it as it is or convert it?

Los Angeles Urban League Celebrates 100yrs of Service

Centennial | Los Angeles Urban League


Los Angeles Urban League turned 100 years old this year and they are celebrating in a monumental way.

For 100 years Los Angeles Urban League has served as a powerful advocate for African-Americans and other minorities by ensuring our communities have access to careers with living wages, opportunities to start and grow businesses, and clear pathways to personal and professional growth.

Los Angeles Urban League helps African Americans and others in underserved communities achieve their highest true social parity, economic self- reliance, power, and civil rights. The League promotes economic empowerment through education and job training, housing and community development, workforce development, entrepreneurship, health, and quality of life.

Celebrate 100 years of service with the Los Angeles Urban League. Join us for a memorable evening under the stars at one of Hollywood’s most iconic landmarks. Entertainment will be provided by the star of the Emmy Award Winning Mini-Series The Temptations and two-time NAACP Award nominee Terron Brooks. Stay tuned for more information.


7:00 – 10:00PM

VIP Reception, Red Carpet & Press Arrivals
6:00 – 7:00PM


7000 Hollywood Blvd
Los Angeles, CA 90028


Intuit Dome of Inglewood

Gentrification At Its Finest or Nice Addition To Hollywood Park Tomorrow

Gentrification continues in Inglewood with Intuit Dome, the latest addition to the Inglewood entertainment area. The new 18,000 seat, 44,000 square-foot arena had one hell of a groundbreaking ceremony September 17, which you can see in the attached video below (the first 17 minutes is just music with the dome in the background)  The $1.8 billion privately funded arena which is slated to have a halo video screen according to the Associated Press, wonder where they got that idea from, **cough Sofi cough**, excuse me, that COVID must of crept in here. The design has been revised several times with the fans comfort in mind according to Steve Ballmer, the current owner of the Clippers, in an interview with The Associated Press. In the same interview, Ballmer stated the arena will be the “Basketball mecca! Basketball palazzo!”.

Show actually doesn’t start until 18mins in FYI

Every detail — from the huge halo video screen that will hover over the court, to how the bathrooms will be designed to get fans back in their seats as quickly as possible — has a purpose. The halo will include 44,000 square feet of LED lighting, slightly more than one full acre and roughly six times the average size of other “big” screens in NBA buildings

Steve Ballmer- Associated Press

The Clippers currently share the Staple Center in the, now, lovely South Park district of Downtown Los Angeles along side the Lakers and the NHL’s Los Angeles Kings. Its stated that Balmer has always had the idea of the Clippers having their own arena but formerly announced and unveiled plans in 2019. The stadium has an anticipated opening for the 2024 Season. I don’t think the city is officially tacking this on on the Hollywood Park Tomorrow Development, but unofficially, as of now, this is the latest edition to Inglewood’s newly formed entertainment area.

So what do you guys think are you excited for the new arena or is this furthering the Inglewood gentrification ticket, please comment below?

Intuit Dome’s Twitter

Clippers Break Ground on New Arena –